Skills & Competencies for Advertising Director

Advertising Director job profile

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JOB SUMMARY for Advertising Director

Directs and develops the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives.

JOB RESPONSIBILITIES for Advertising Director

Oversees the budget, expenditures, and resource allocation for all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Uses metrics and data analytics to measure campaign effectiveness and assess return on investment. Fosters innovation of new advertising methods and initiatives using advertising industry experience and competitive intelligence.

Advertising Director SALARY RANGE

BASE 50%
$189,175
TOTAL 50%
$222,806
Job Level
M04
Job Code
SM15000053
Education/Degree
Bachelor's Degree
Reports To
Top Management

Advertising Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Advertising Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Advertising Director

1 Job Family Competencies – Advertising
Proficiency Level -4
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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2 Job Family Competencies – Brand Management
Proficiency Level -3
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Explains the basic principles and concepts of brand management.
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Level 2 Behaviors
(Light Experience)
Participates in daily activities of brand management to provide best deals.
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Level 3 Behaviors
(Moderate Experience)
Handles day-to-day functions of brand marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Defines and implements brand marketing plans for various products/services.
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Level 5 Behaviors
(Mastery)
Designs brand strategies to drive volume and profitability.
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3 Advertising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Advertising Director
Proficiency Level - 4
5 Competency for - Advertising Director
Proficiency Level - 5

13 soft skills or competencies (core competencies) for Advertising Director

1 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Describes own business unit's role in the production of our organization's P/S.
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Level 2 Behaviors
(Light Experience)
Outlines the main advantages of our business's main P/S.
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Level 3 Behaviors
(Moderate Experience)
Examines the products and services from the perspective of the customer.
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Level 4 Behaviors
(Extensive Experience)
Incorporates quantifiable evidence to prove that the value of the product is credible.
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Level 5 Behaviors
(Mastery)
Educates others on the structure and integration of cross-functional products or services.
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2 Core Competencies – Budgeting
Proficiency Level -5
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Describes the procedures for capital and expense allocation and budgeting.
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Level 2 Behaviors
(Light Experience)
Gathers financial data to help support management in budgeting analysis and forecasting.
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Level 3 Behaviors
(Moderate Experience)
Prepares and reviews the annual budgeting process to ensure effective and efficient budgeting.
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Level 4 Behaviors
(Extensive Experience)
Evaluates past decisions on budgetary considerations to improve the budgeting process.
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Level 5 Behaviors
(Mastery)
Establishes operating procedures to guide the consistency and repeatability of our budgeting processes.
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3 Advertising Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Advertising Director
Proficiency Level - 4
5 Competency for - Advertising Director
Proficiency Level - 5

Summary of Advertising Director skills and competencies

There are 0 hard skills for Advertising Director.
12 general skills for Advertising Director, Advertising, Brand Management, Content Marketing, etc.
13 soft skills for Advertising Director, Products And Services, Budgeting, Customer Relationship Management, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Advertising Director, he or she needs to be skilled in Products And Services, be an expert in Budgeting, and be an expert in Customer Relationship Management.

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